Ford Unveils Bronco Raptor’s Black Appearance Package Amidst Total Solar Eclipse

The 2024 Bronco Raptor with the new Black Appearance Package on a beautiful off-road trail.

During a unique event under the eerie light of a total solar eclipse, Ford showcased its latest innovation for the Bronco Raptor—the 2024 Black Appearance Package. This unveiling took place in front of enthusiastic Bronco owners at the Bronco Off-Roadeo in Texas, marking a significant addition to the Bronco Raptor’s lineup. 

A Sinister Upgrade to the Bronco Raptor

Ford’s introduction of the 2024 Bronco Raptor Black Appearance Package offers a new dimension of style to its already robust off-road capabilities. The package features an array of Shadow and Matte black exterior components that enhance the vehicle’s aggressive design. 

Striking Exterior Enhancements

The Black Appearance Package includes a Shadow Black painted roof, mirror caps, roll bar, and fender flares. These elements are designed to contrast sharply with the Raptor’s vibrant paint options, providing a striking aesthetic that complements its rugged nature. Further intensifying its appearance, the package also includes a Matte Black steel bumper, skid plate, and tow hooks. 

The front end of the Bronco Raptor with the new Black Appearance Package.

Historical Echoes and Customer Influence

The design elements, especially the Shadow Black painted roll bar, nod to the contrasting roll bars seen on the sixth-generation concept Bronco SUVs. Additionally, the choice to include a painted skid plate responds directly to feedback from current Bronco Raptor owners who have taken to customizing their vehicles similarly. 

Performance and Pricing

The unique body-side and hood decals included in the Black Appearance Package emphasize the vehicle’s performance-oriented design. Priced at $4,995, this package can be ordered starting at the end of April 2024, offering an exclusive aesthetic upgrade to the high-performance SUV. 

A Bronco Raptor with the new Black Appearance Package on a beautiful off-road trail.

As Bronco Brand Manager Jason Hyde explains, the Black Appearance Package is designed not just for performance but to ensure that the Bronco Raptor stands out in any environment—even during dramatic events like a total solar eclipse. This package promises to make an already distinctive vehicle turn more heads on any trail. 

Ford’s strategic reveal of the Black Appearance Package during the solar eclipse highlights their commitment to creating memorable experiences for their customers, reinforcing the Bronco Raptor’s position as a leader in off-road innovation. 



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